AVOW
Jiayin (Kesel) Li is a skilled media buying manager at AVOW since June 2022, with prior experience as a key account media analyst at Meltwater, where data analysis and client support were emphasized for brands like BMW and Hong Kong Disneyland. Jiayin’s background includes market research, multimedia production, and digital product research, with significant contributions to projects at organizations such as Guangzhou Opera House and the Consulate General of the Kingdom of the Netherlands. Jiayin co-founded Twelve Culture Studio, showcasing leadership in team management and brand promotion, as well as a strong foundation in graphic design and marketing from various internships and roles. Educated at King’s College London and South China Normal University, Jiayin holds advanced degrees in Big Data and Journalism.
AVOW
App growth marketing is becoming extremely competitive with more than 100,000 apps released to the Google Play store alone every day, which makes it difficult for brands to gain visibility and traction. It is clear that there is a strong need for alternative advertising sources and partners beyond the major app stores and advertising networks likeApple, Google and Facebook. AVOW has built strong partnerships with OEM (original equipment manufacturer) like Xiaomi Mi Ads and others, to offer alternative, brand safe advertising inventory to apps such as 99 Taxis, Joom, etermax and Olymp Trade. 1. AVOW expands the mobile marketing mix for global advertisers.2. AVOW has premium partnerships with leading OEMs worldwide.3. AVOW bridges this gap by aggregating OEM inventory to increase advertisers’ return on advertising spend.