AVOW
Rubens Faria is a seasoned professional with extensive experience in client strategy and marketing across various industries. Currently serving as Senior Manager of Client Strategy at AVOW since April 2022, Rubens contributes to a leading global app growth company. Prior roles include Manager of Client Strategy and co-founder at Residenciais para Idosos Aurora, overseeing diverse teams and stakeholder relationships, as well as account management roles at Twitter, iProspect, and Movile, where Rubens demonstrated a strong focus on revenue growth and effective marketing strategies. Rubens holds multiple degrees, including an MBA in Marketing Engineering from FIA and is currently pursuing an Executive MBA in Sales, Merchandising, and Marketing.
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AVOW
App growth marketing is becoming extremely competitive with more than 100,000 apps released to the Google Play store alone every day, which makes it difficult for brands to gain visibility and traction. It is clear that there is a strong need for alternative advertising sources and partners beyond the major app stores and advertising networks likeApple, Google and Facebook. AVOW has built strong partnerships with OEM (original equipment manufacturer) like Xiaomi Mi Ads and others, to offer alternative, brand safe advertising inventory to apps such as 99 Taxis, Joom, etermax and Olymp Trade. 1. AVOW expands the mobile marketing mix for global advertisers.2. AVOW has premium partnerships with leading OEMs worldwide.3. AVOW bridges this gap by aggregating OEM inventory to increase advertisers’ return on advertising spend.