AVOW
Teng Shermaine currently serves as the Director of Media Partnerships at AVOW, a prominent global app growth company, since July 2018, leading media strategies for over 100 advertisers. Prior to this role, Teng held the position of Director of Client Strategy, focusing on developing operational frameworks and sustaining business in key regions. Experience at Glispa Global Group as Senior Client Account Manager included managing the India market and achieving 40% quarterly growth. Previous roles include Client Account Manager at gumi Asia Pte Ltd, where Teng executed user acquisition strategies and managed significant marketing budgets, and Social Media Content Manager at Kimchee Guesthouse Korea, where audience engagement tripled under leadership. Teng began a career at mTouche Technology Berhad as a Business Development Executive, focused on client management and business opportunity development. Educational qualifications include a Bachelor of Commerce in Finance and Marketing from Curtin University and completion of Cambridge International GCE A-Levels from Yishun Junior College.
AVOW
App growth marketing is becoming extremely competitive with more than 100,000 apps released to the Google Play store alone every day, which makes it difficult for brands to gain visibility and traction. It is clear that there is a strong need for alternative advertising sources and partners beyond the major app stores and advertising networks likeApple, Google and Facebook. AVOW has built strong partnerships with OEM (original equipment manufacturer) like Xiaomi Mi Ads and others, to offer alternative, brand safe advertising inventory to apps such as 99 Taxis, Joom, etermax and Olymp Trade. 1. AVOW expands the mobile marketing mix for global advertisers.2. AVOW has premium partnerships with leading OEMs worldwide.3. AVOW bridges this gap by aggregating OEM inventory to increase advertisers’ return on advertising spend.