A.w.A stands for Architect With Artisan AwA a line of leather goods and accessories that brings together a creative universe inscribed in the continuity of a linear architectural heritage and an innovation in vernacular know-how. AWA expresses the new trend of the 25/45 generation (millennials), connected and evolving between communities, which has created a break in the habits of classic consumption and is looking for a new lifestyle more responsible in contemporaneity to express a clean and committed identity. The new generation refuses concepts and logos that convey excessive consumption and a lack of personalization and belonging. AWA responds to a need to appropriate creative and innovative products that create a break with excessive consumption. AwA offers its target group a line of functional products and accessories, of confirmed quality and evolving in a universe that tells of a refined, simple and essential lifestyle... without artifice. The AWA concept expresses a continuous search for functionality. Creativity combines a need for innovation to create a break between aestheticism in the sense of "fashion/obsolescence" and "uselessness in a process of excessive consumption". The creative sense emerges to instill a "utility and aesthetic functionality" to the product. Sobriety, linearity, timelessness

AwA

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AwA

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