Kate Rolfe

Kate Rolfe's work experience includes various roles in marketing, customer experience, and brand management. Kate is currently working as the Retirement Strategy and Experience Lead at Aware Super since July 2021. Prior to that, they worked as a Brand and Marketing Consultant at Parents At Work from September 2020 to July 2021.

Kate has significant experience in the banking industry, having worked at Westpac for a number of years. Kate'sroles at Westpac include Head of Marketing and Customer Experience - Life Moments and Financial Capability from June 2018 to December 2019, Group Head of Retail Marketing: Westpac Group from February 2017 to May 2018, Head of Marketing and Equilibrium Participant from February 2016 to January 2017, Head of Migrant and Employee Banking, Strategic Marketing from February 2012 to January 2016, and Head of Employee Advocacy, Westpac Group from March 2010 to 2012. In their role as Head of Employee Advocacy, they were responsible for program strategy, execution, and revenue growth, achieving outstanding NPS and revenue growth results.

Kate Rolfe also worked as a Customer Experience and Marketing Consultant for Women's World Banking from August 2009 to June 2012. In this role, they led customer experience and marketing programs for Kashf Microfinance Bank in Pakistan and Banco Adopem in the Dominican Republic as part of a project funded by the Bill Gates Foundation to provide financial services to the poor.

Prior to their banking roles, they worked as a Strategic Communications Manager at Westpac from November 2005 to March 2006 and as a Senior Manager in Marketing, Business Financial Services from March 2006 to July 2008. Kate also worked as an Associate Director in Retail Marketing, Consumer and Business Bank from July 2008 to August 2009, and as an Associate Director in Growth Markets from September 2009 to March 2010.

Earlier in their career, Kate Rolfe worked as a Brand and Communications Manager at CNH Industrial from December 2002 to October 2005.

Overall, Kate Rolfe has a diverse background in marketing, customer experience, and brand management, with extensive experience in the banking industry.

Kate Rolfe attended the University of Canberra from 1995 to 1998. No degree or field of study was specified for this time period.