Kellie Fitzgerald

Kellie Fitzgerald is a seasoned professional in e-commerce and digital marketing, currently serving as a Senior Specialist in E-Commerce Experience at Ascend Wellness Holdings since February 2024. Prior experience includes the role of E-Commerce Merchandising Manager at MariMed, where significant achievements included optimizing customer experiences and launching an AI Virtual Budtender software, resulting in substantial revenue growth. Previously, Kellie held various roles at Wayfair, including Senior Blogger Relations Associate and E-Commerce Merchandising Specialist, where responsibilities encompassed driving SEO initiatives and merchandising for categories generating over $1 billion in revenue. Earlier career milestones include customer success roles at Promoboxx, focusing on social media marketing and client strategy, as well as internships in public relations and event coordination. Kellie holds a Joint Bachelor of Arts in Public Relations and Marketing Communications from Simmons University.