Awuael Platform is a pioneering innovation hub dedicated to empowering family enterprises. Since our inception in 2013 as “The Arabian Center of Family Businesses” (ACOFB) and subsequent rebranding in 2017, we have been at the forefront of supporting family-owned enterprises through tailored solutions and strategic insights.

Our mission is centered on fostering the institutionalization of family enterprises, enabling them to thrive across generations while making substantial contributions to their communities. By leveraging cutting-edge technology, innovative business models, and effective social frameworks, we facilitate a transformative journey towards success and sustainability for these enterprises.

At Awuael Platform, we pride ourselves on nurturing a dynamic ecosystem where collaboration and innovation intersect seamlessly. Our name, Awuael, derived from the Arabic term for Families, symbolizes our unwavering commitment to the legacy and longevity of family enterprises.

We have developed numerous frameworks, products, and services designed to support family enterprises. Among these, our flagship initiative is the Zat App, launched in 2022, which has proven its concept and established itself in the market. By 2024, we achieved product-market fit, and we are now in the scaling stage through investment rounds. The Zat App is crucial for making the family a cohesive and cherished social entity. But our journey doesn't end there. We have a suite of innovative products on the horizon, poised to further enrich the family enterprise ecosystem we are passionately building.

If you believe in the power and resilience of family enterprises and are seeking to collaborate or invest in our mission, we invite you to connect with us. Together, we can drive meaningful growth and sustainable prosperity for family enterprises across generations.

Awuael Platform

Org chart

Teams

Offices