Axfood AB
Magnus Palm is an experienced IT Application Specialist with a focus on CRM at Axfood since September 2019, specializing in Siebel CRM, loyalty system administration, and campaign management. Expertise includes requirement analysis, regression and integration testing, incident handling, and functional documentation, alongside skills in SQL and agile methodologies. Prior experience at Tele2 from 2007 to 2019 involved roles as a Business Analyst and Coordinator, emphasizing system requirements analysis, change management, and customer service system implementation. Earlier positions included writing a PC book for beginners at Docendo Sverige AB and serving as a project administrator at Vattenfall. Magnus holds a Bachelor's degree from Stockholm University, obtained between 2003 and 2006.
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Axfood AB
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Axfood AB is a Sweden-based company engaged in the food retail and wholesale trade in Sweden. The Company's retail business is conducted through three wholly owned chains: Willys, specializing in discount food retail; Hemkop, which is engaged in the sales of food retail products, and PrisXtra, which is a grocery chain serving the Stockholm market. The Company owns and operates over 200 retail stores. The Company's wholesale business is conducted through Dagab, which supplies Axfood Group and the Vi chain, and Axfood Narlivs, a convenience store wholesaler. Axfood has a portfolio of private labels, including Hemkop, Garant, Garant Ekologiska varor, Aware, Saklart, Func and Fixa. Among others, the Company operates via Middagsfrid AB. The Company's major shareholder is Axel Johnson AB.