Axfood
Vanessa Williamsson is a skilled business developer currently at Axfood, focusing on strategy, market insights, digitalization, and e-commerce within Sweden's leading food retail group. Vanessa has held various roles, including CEO and Co-Founder of Familjetrygg, where management of e-commerce operations centered on emergency preparedness and personal security products took place. Experience also includes strategic positions at Axel Johnson and Kicks, where Vanessa focused on back office implementation, data analysis, and retail media strategy. Earlier career highlights include a Nordic Supervisor role at SELLBYTEL Group, overseeing a team of consumer service agents, and a foundation in sales and consumer service. Vanessa holds a Master of Social Science in Entrepreneurship from Uppsala University and a BSc in Business and Economics from Stockholm University.
Axfood
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In more than 500 stores across Sweden, Axfood meets people with an increasing commitment to food on a daily basis. The Axfood family consists of successful and distinctive food concepts that are based on clear collaboration. This includes their chains Willys and Hemköp, as well as B2B business Axfood Snabbgross and concepts such as Tempo and Handlar'n. They are the main owners of Mat.se and Middagsfrid as well as co-owners of Urban Deli and Eurocash.