Ziad has been appointed as Smart Axiata Chief Executive Officer in January 2023. He has extensive experience in managing and accelerating telecommunication business growth in various markets including Jordan, Bangladesh, and Italy. He also has a proven track record of establishing, managing, and expanding telecommunications operations, including cellular business, fixed lines, and broadband network integration. Ziad also has immense experience in the fields of information technology, customer service, and retail operations. Prior to joining Smart, he held key management positions in several communication technology companies. He was the Chief Technology Officer at Wind Telecommunications before becoming the Chief Executive Officer of the Digital Communications Brand Banglalink in Dhaka, Bangladesh. He has spent the last seven years as the Chief Executive Officer of Jordan's leading mobile network provider Umniah Mobile, Jordan's fastest-growing telecom operator in record time.
Current role