Frida Hjortronsteen

Frida Hjortronsteen has extensive experience in sales and management within the hospitality industry. Currently serving as Manager for the Nordic Inside Sales Team at Axis Communications since November 2016, Frida previously held the role of Inside Sales Account Manager for Sweden. Prior to this, Frida worked as Area Sales Manager at Ligula Hospitality Group AB, where responsibilities included sales across various hotel brands such as Profilhotels and Good Morning Hotels. Frida also accumulated significant experience at Grand Hotel Garden Malmö as Area Sales Manager, focusing on sales, events, marketing, and customer relations. Earlier roles included various management positions at First Hotel Vesterbro and First Hotel Planetstaden, as well as customer service at Wallmans Nöjen. Frida's educational background includes a language course in Spanish from Enforex Spanish Language School in Barcelona and a high school diploma in Social Sciences from Katedralskolan i Lund.