Joanne Kovacic

Joanne Kovacic is a seasoned professional with extensive experience in market intelligence and branding, currently serving as the Director of Market Intelligence at Axis Communications since March 1997. In this role, Joanne oversees the Global Market Intelligence department, focusing on competitive, market, and customer insights while managing a team of analysts and collaborating with global stakeholders. Previous positions at Axis Communications include Senior Manager of Branding & Strategic Projects, Corporate MarCom Manager, European Marketing Coordinator, and Sales & Marketing Coordinator. Earlier career experience includes sales and marketing roles at Transware and Aton Systemes. Joanne holds a Master of Foreign Languages & International Business from Université Paris-Est Créteil, completed in 1994.