Lena Danielsson

Lena Danielsson is a seasoned professional with extensive experience in product marketing and management. Currently serving as a Global Product Marketing Manager at Axis Communications since May 2020, Lena previously held the position of Marknadsansvarig at Aller Media AB, where responsibilities included campaign planning and execution for magazine subscriber reactivation. Earlier roles include Product Manager Nordic at TVNS Scandinavia AB, overseeing product portfolios in fitness, household, health, and beauty, as well as various marketing project management roles. Lena’s career also includes branding and campaign management in the beauty sector as Brand Manager Nordic for Guthy Renker Europe AB and coordination responsibilities at TV-Shop Europe AB. Educational qualifications include a Master of Science in Business Administration from Lund University and further studies at Tsinghua University and Universität Passau.