Beiersdorf AG is a German multinational company that manufactures personal-care products and pressure-sensitive adhesives.

Beauty & Cosmetics

Beiersdorf

Beiersdorf's headquarters in Hamburg, Germany

Vincent Warnery

Vo Tuan Sy

Santiago Grazzini

Hamish Douglas

Oswald Barckhahn

Michael Frey

Amnahj Sahaifa

Axel Adida

Eberhard von Klinggraeff

Ramon A. Mirt

Astrid Hermann

Grita Loebsack

Reinhard Pöllath

Nicola D. Lafrentz

The Marketing and Brand Management team at Beiersdorf focuses on developing and executing marketing strategies to enhance the visibility and growth of its personal-care brands, including Nivea and Eucerin. This team is responsible for digital marketing initiatives, data-driven insights, and precise brand positioning while collaborating across regions to optimize product launches and customer engagement. Their efforts aim to strengthen brand equity and drive revenue growth in a competitive market.

Marketing and Brand Management

The Supply Chain and Procurement team at Beiersdorf is responsible for managing the end-to-end supply chain processes, ensuring efficient procurement of materials, and optimizing logistics operations. They work collaboratively to align supply strategies with business goals, drive cost efficiencies, and enhance customer service across various regions. This multidisciplinary team focuses on innovation, sustainability, and responsiveness to market demands, supporting Beiersdorf’s commitment to quality and customer satisfaction in its personal-care and adhesive products.

Supply Chain and Procurement

The Research and Development team at Beiersdorf is responsible for innovating and advancing the company's personal-care products through scientific research, product development, and sustainability initiatives. This diverse team of experts collaborates on applied skin research, predictive toxicology, and digital advancements, ensuring products meet regulatory standards while enhancing consumer safety and efficacy. They also focus on formulation engineering and process development to optimize production efficiency and product performance.

Research and Development

The Regulatory Affairs and Compliance team at Beiersdorf ensures that all personal-care products and adhesives meet legal and regulatory standards in various markets. This team collaborates closely with legal counsel and regulatory managers to navigate compliance frameworks, manage intellectual property, and implement sustainability practices, ultimately safeguarding the company's reputation and facilitating market access.

Regulatory Affairs and Compliance

The Leadership Team at Beiersdorf is responsible for setting the strategic direction of the company, overseeing operational execution, and driving innovation across personal-care product lines. Comprised of key executives such as the CEO, CFO, and Presidents of major brands, the team collaborates to enhance market positioning, optimize financial performance, and ensure sustainable growth in both established and emerging markets.

Beiersdorf

Org chart

Board & advisors

Teams

Marketing and Brand Management

Supply Chain and Procurement

Research and Development

Regulatory Affairs and Compliance

Leadership Team

Offices

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