Yue Xiang is currently a Global Marketing Automation Specialist at Axis Communications, focusing on Marketing Cloud Account Engagement (Pardot) and Salesforce Lightning as of January 2023. Prior experience includes a role as a Data Analyst at Sony Network Communications Europe, where leadership in a CRM project integrating sales and marketing automation tools was demonstrated through data migration and dashboard creation. Yue Xiang has also held roles in various capacities, including CRM Analyst and Marketing Automation Specialist, providing technical support and developing workflows. Freelance work involved digital analysis and explainer video creation, while earlier internships provided experience in web analytics, SEO, and market research. Education included a thesis on the significance of integrated CRM platforms.
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