Axis Securities Limited
Anuj Shah serves as the Chief Business Officer at Axis Securities Limited since January 2020 and also holds the position of Business Head for the Privilege Client Group Equities at Reliance Securities Ltd since August 2015. Anuj has a strong background in high net worth broking, having previously worked as Head of PCG Broking at Destimoney Securities Pvt. Ltd from August 2011 to July 2015, and as Senior Vice President of PCG Broking at Enam Securities Direct Pvt Ltd from August 2009 to July 2011. Anuj began a career in broking at Kotak Securities, where a tenure as Deputy Vice President spanned from February 2001 to July 2009, focusing on sales across Maharashtra and Goa. Anuj holds a Master’s in Management Studies in Marketing from Pillai Institute of Management Studies and a Bachelor of Commerce from Mithibai College.
Axis Securities Limited
Axis Securities Limited (ASL) is a subsidiary company of Axis Bank Ltd. engaging in distribution of wide range of financial solutions and broking services to retail customers. Customers can avail a wide range of lending solutions. Apart from lending solutions, Axis Direct, a brand under Axis Securities Limited, offers retail broking and investment services. Axis Direct account brings all investment options together under one roof, giving you the power to diversify your portfolio. Axis Direct with over 1.7M customers has been awarded the “Best Growing Equity Broking House” award. ASL aims to become a key partner for marketing Axis Bank’s products and leading player in the retail broking space by excelling in customer experience, innovation, productivity and process efficiency. Recognitions and Achievements- 2018 - IAMAI 8th India Digital Awards(Bronze) -"Best Email Marketing Campaign" -7th ACEF Global Customer Engagement Awards(Silver) -"Use of Innovation in Email Marketing" - BSE Commodity Equity Outlook Award -Top Equity Broker of the Year 2017 -BSE Commodity Equity Outlook Award -Top Equity Broker of the Year - Axis Direct's website awarded the DMA India Award -The Axis Direct website received 'The India's Best Design Project Award' in the Best Web/E-Commerce Category for its innovative '#SimpleHai' Investment Approach. 2016 -Zee Business Market Excellence Award -Best Equity Research - Technical - DMA India Awards (Gold) -Marketing Innovation Award - DMA International ECHO Awards (Gold) -Best Use of Email Marketing - DMA Asia ECHO Awards (Gold) -Effectiveness in Financial Products and Services 2015 -D&B Equity Broking Awards -Best Growing Equity Broking House (Retail) - DMA Asia ECHO Awards (Bronze) -Effectiveness in Financial Products and Services 2014 -D&B Equity Broking Awards -Best Growing Equity Broking House (Retail) 2013 -D&B Equity Broking Awards -Fastest Growing Equity Broking House (Mid - size firms)