Alejandro Herrera

Alejandro Herrera is an experienced sales and partnerships leader with a strong track record in developing and implementing go-to-market strategies across Latin America. Currently serving as Country Manager at Axon since November 2023, Alejandro is responsible for shaping the GTM strategy for Mexico. As a Sales and Partnerships Leader Advisor, Alejandro has successfully assisted multiple startups in expanding operations in the LATAM region and has established commercial processes, channel programs, and teams. Previous roles include Head of LATAM at Hootsuite, where Alejandro achieved significant sales growth, and Sales Director positions at Tech Data and D-Link, with demonstrated success in meeting and exceeding sales targets and developing strategic partnerships. Alejandro holds multiple degrees in Business Administration and Management from various prestigious institutions.