William McKinney

William McKinney is a seasoned marketing professional with extensive experience in product and platform marketing. Currently serving as Senior Director of Platform Marketing for Axway's Amplify API Management Platform since June 2018, McKinney successfully positioned and relaunched Amplify Marketplace, achieving a 350% increase in new customers within a year. Prior to this role, McKinney held key positions at IBM from August 2010 to June 2018, including Manager of Product Marketing for Watson Supply Chain, where leadership contributed to over $500M in revenue and the rapid launch of Watson Supply Chain messaging. As World Wide Product Marketing Lead for Managed File Transfer at IBM, McKinney’s strategies resulted in significant revenue increases. Previous roles include Global Director of Product Marketing at Sterling Commerce and Director of Marketing at Inquisite, where McKinney demonstrated a consistent ability to drive demand and revenue growth. McKinney’s career began as a Senior Product Marketing Manager at PeopleSoft, contributing to a historic partnership with IBM. McKinney holds a BBA in Marketing and Accounting from Baylor University.