Reto Rieder

Reto Rieder currently serves as the VP of Sales and Business Development at Ayana Bio, a company focused on plant cell cultivation for health and wellness products, since May 2024. Prior experience includes roles at Sirio Pharma as Global Account Manager and Key Account Manager, specializing in contract manufacturing for the dietary supplement industry, as well as a Key Account Manager position at Best Formulations. Reto held the title of Director of Sales & Business Development at ChromaDex and VP Global Relationship Lead at DSM, where responsibilities involved managing global accounts in the nutrition sector. Early career experiences encompass significant roles at Lonza Inc. and Lonza Ltd, focusing on sales and marketing of nutritional ingredients across various regions. Educational credentials include a Certified Global Account Manager designation from the University of St. Gallen and a degree in Marketing and Business Management from the Swiss Commercial Association.