Simon K. Jones is a seasoned merchandising professional with extensive experience in the retail sector. Currently serving as a Senior Merchandiser at AYBL since July 2025, Simon previously held various positions including Merchandising Manager, Senior Merchandiser, Merchandiser, and Assistant Merchandiser at Superdry from March 2011 to July 2025. Earlier career experience includes roles as an Assistant Merchandiser at George @ Asda and a Trainee Merchandise Planner at Asda. Simon holds a Bachelor of Science (BSc) in Psychology from the University of Leeds, obtained between 2003 and 2006.
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