Superdry is a global digital brand, its product offering is diverse and evolves significantly every season. 

Apparel & Fashion

Superdry

Superdry's headquarters in United Kingdom

Julian Dunkerton

Shaun Packe

Laura Wells

Katie Brookes

Tom Simpson

Fiona Nelson

Jennifer Richardson

Helen Weir

Georgina Harvey

The Marketing and Brand Strategy Team at Superdry is responsible for shaping and promoting the brand's identity across various digital platforms. They strategize and execute marketing campaigns, optimize visual merchandising, enhance social media presence, and leverage performance marketing to drive customer engagement and sales. This collaborative team also focuses on brand management, corporate communications, and SEO strategies to ensure cohesive messaging and a strong digital footprint in a competitive market.

Marketing and Brand Strategy Team

The Product Development and Merchandising Team at Superdry is responsible for designing, developing, and strategically placing seasonal product offerings across various categories. This team collaborates closely to ensure that products not only reflect current fashion trends but also align with the brand's identity and market demands. By leveraging each member's expertise, from design to merchandising, they create compelling collections that enhance Superdry's diverse portfolio and optimize sales performance globally.

Product Development and Merchandising Team

The Leadership Team at Superdry is responsible for setting the strategic direction of the company, making high-level executive decisions, overseeing the financial health, and ensuring operational efficiency to drive global growth and brand evolution.

Leadership Team

The Operations and Supply Chain Team at Superdry is responsible for ensuring the efficient flow of products from suppliers to customers. This team oversees logistics, retail operations, and customs, optimizing inventory management and fulfillment processes to align with the company's dynamic seasonal offerings. They work collaboratively to enhance operational efficiency, improve customer satisfaction, and support the brand's global reach.

Operations and Supply Chain Team

The Finance and Accounting Team at Superdry is responsible for managing the company’s financial health and strategic planning. This team oversees budgeting, forecasting, and financial analysis, ensuring that resources are allocated efficiently to support the brand's dynamic product offerings. Additionally, they maintain accurate financial records and collaborate with various departments to drive profitability and support informed decision-making.

Finance and Accounting Team

The Technical and Engineering Team at Superdry is responsible for developing and maintaining the technology infrastructure that supports the brand's dynamic product offerings. This team is focused on implementing innovative software solutions, optimizing performance, and ensuring seamless integration across digital platforms to enhance the overall customer experience. They work collaboratively to drive technical projects from concept to execution, enabling Superdry to stay ahead in the fast-paced fashion market.

Superdry

Org chart

Board & advisors

Teams

Marketing and Brand Strategy Team

Product Development and Merchandising Team

Leadership Team

Operations and Supply Chain Team

Finance and Accounting Team

Technical and Engineering Team

Offices

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