AYC. Attention You Capture.
UAE has some of the most expensive media in the world. A handful of formats absorb almost all of the spend. Programmatic. Social. OOH. The same inventory. The same audiences. The same noise.
Meanwhile, something far more valuable has been sitting untouched.
Every day, millions of people walk into cafés, restaurants, and bars across the UAE. They sit down. They stay. They pay attention to the table in front of them, to the moment they are in, to the conversation around them. High dwell time. A captive audience at the exact moment they are making decisions about what to eat, drink.
Nobody was treating this as media.
AYC is changing that.
We are building the first place of consumption media network inside cafés, restaurants, and bars, installing tabletop digital screens across hospitality venues and turning the time guests spend seated into verified, measurable advertising inventory. At the centre of every venue in the network sits the AYC Frame, a tabletop digital screen
For the venue, the AYC Frame is their stage. Promotions, chef highlights, new launches, the legacy behind the brand - everything a venue wants guests to know, delivered at exactly the right moment. And every time a brand campaign runs alongside that content, the venue earns. A new revenue stream, without adding a single operational task to the team.
For brands and agencies, the AYC Frame is the only screen in a media plan their audience cannot scroll past, skip, or walk away from. High-attention media delivered to capture the last foot of attention.
AYC launches in the UAE and is built to scale across the Middle East.
Attention inside real-world moments is massively undervalued compared to attention inside apps.
We are here to fix that.

AYC

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