James Hyett is an accomplished entrepreneur with extensive experience in the eCommerce sector. As the Founder and CEO of AYKO since April 2019, James has established a full-service eCommerce agency noted for enhancing client digital experiences. In addition, James co-founded and serves as CEO of Casus, a collective focused on redefining digital experiences, and leads B2 as Chief Executive Officer, driving B2B and D2C eCommerce transformations. Previous roles include Director at Eralis, where data-driven digital marketing solutions were the focus, and Commercial Director at Vortex Commerce, a Magento web development agency. James also has a diverse background in business development and communications, having held various managerial roles across different organizations.
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