Loyiso Gqotso

Digital Content Curator at ayoba

Loyiso Gqotso has a diverse work experience in various roles within the marketing and digital media industry. In 2021, Loyiso worked as a Sales and Marketing Agent for Southern Winds Marketing, where they gained valuable experience in the field. Loyiso then completed a Digital Marketing Internship at BSI South Africa, where they managed social media content strategies and developed digital campaigns. In 2022, Loyiso worked as a Content Editor at Entail AI, where they assessed and optimized marketing and product content. They also worked as a Digital Marketing Specialist at Growth Digital Media, planning and executing digital marketing initiatives. In 2023, Loyiso joined News24 South Africa as a Marketing Assistant, where they supported the planning and execution of experiential marketing campaigns. They are currently working as a Digital Content Curator at Ayoba. Overall, Loyiso has demonstrated a strong background in marketing, digital content management, and campaign coordination.

Loyiso Gqotso attended STADIO Higher Education from 2019 to 2022, where they obtained a Bachelor of Commerce (BCom) degree in Digital Communication and Media/Multimedia. In addition to their degree, they also earned several certifications related to digital marketing and web design. These certifications include Responsive Web Design from freeCodeCamp (obtained in September 2022), SEO Certification and Search Engine Marketing Certification from eMarketing Institute (obtained in May 2022), The Fundamentals of Digital Marketing from Google Digital Garage (obtained in December 2021), Content Marketing Certification and Social Media Certification from HubSpot Academy (obtained in May 2022), Google Analytics for Beginners (obtained in March 2020), and various Google Ads certifications including Google Ads Display, Google Ads Search, and Google Ads Video (all obtained in February 2023). Loyiso also earned certifications in Digital Advertising from HubSpot Academy (obtained in May 2022), Creative Certification Exam and Google My Business (both obtained in March 2022) from Google Digital Academy (Skillshop).

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