Wesley York

Wesley York is a seasoned professional with extensive experience in brand management, operations, and eCommerce within the consumer goods and cannabis industries. Currently serving as Senior Brand Director at AYR Wellness Inc. since September 2021, Wesley focuses on the growth of the Kynd and Levia brands. Prior roles include Sales and Operations Planning Manager and Operations Manager at WhistlePig Whiskey, where contributions involved the development of eCommerce programs and product expansion. With a strong background at Jet.com as Senior Category Manager, Wesley successfully launched a private label brand and developed new food products. Previous tenure at The Coca-Cola Company encompassed various management and analytics roles, driving product development and operational efficiency. Educational credentials include an MBA from Harvard Business School and a B.S. in Organizational Development from Vanderbilt University.