Kara Westerbeek

Kara Westerbeek has a diverse work experience in market research and client success roles. Kara is currently working at aytm as the Director of Client Success. In this role, Kara oversees quantitative market research projects across various industries, provides consultation on survey design and analysis, and leads a team of project specialists. Before joining aytm, Kara worked at Rosetta Stone for 14 years, where they held the positions of Director of Market Research and Market Research Manager. In these roles, they led market research teams, managed budgets, and provided insights and recommendations for business units. Kara has also worked as a Research Consultant at DrFirst, Inc. and BeHealth Solutions, LLC, and as a Project Manager at Fit Brains. Earlier in their career, they worked as a Market Research Project Manager at Fairfield Language Technologies, where they conducted market research, managed research partners, and prepared research reports. Throughout their career, Kara has showcased their abilities to lead teams, deliver projects on time, and drive strategic thinking with their research insights.

Kara Westerbeek holds a Master of Science degree in Integrated Marketing Communications from Eastern Michigan University. Prior to that, they earned a Bachelor of Arts degree in Communication with a minor in Business from Goshen College. In addition to their degrees, Kara has obtained certifications in "Cultivating Cultural Competence and Inclusion" from LinkedIn in March 2020, and "Fundamentals of Moderating" from the RIVA Market Research & Training Institute in November 2009.