Manasi D.

Senior Director, Client Operations at aytm

Manasi D. has a diverse and extensive work experience in the market research industry. Manasi has held various leadership roles in companies such as aytm, Dynata, Market Probe, Ipsos, and Ogilvy.

At aytm, Manasi currently serves as the Senior Director of Client Operations, where they head the Customer Success and Customer Support teams. Manasi leads operations within the client teams, focusing on process-driven solutions, harmonizing impressions across touchpoints, and problem-solving for clients.

Prior to this role, Manasi was the Director of Customer Success at aytm. Manasi was responsible for ensuring client satisfaction and success.

Before joining aytm, Manasi worked at Dynata, where they held the positions of Director of Client Services, Consulting & Private Equity, Manager of Client Services, Key Accounts, Team Lead of Client Services, Data Solutions, and Senior Project Manager of Data Solutions. In these roles, they developed research strategies, managed client portfolios, implemented service level agreements, and led cross-functional teams.

Manasi also gained experience at Market Probe as a Senior Researcher, where they executed and analyzed market research studies for clients. Additionally, they worked at Ipsos as a Researcher, running primary quantitative research studies and assisting with large-scale projects.

Furthermore, Manasi briefly worked at Ogilvy as an Associate Account Executive.

Throughout their career, Manasi has consistently exceeded expectations and achieved notable accomplishments, such as reducing cycle times, growing revenue, and launching new revenue streams.

Overall, Manasi has a strong background in market research, with expertise in client operations, customer success, research operations, and project management.

Manasi D. has a diverse education history, with a focus on market research and communication management. In 2000, they attended the University of Mumbai and completed their Bachelor's degree in Accounting and Economics in 2003. Manasi then pursued a Master's degree in Communication Management with a specialization in Public Relations and Advertising at SYMBIOSIS INTERNATIONAL UNIVERSITY from 2004 to 2006.

In 2014, Manasi D. sought further education and completed the Principles of Market Research Graduate Certification at The University of Georgia in 2015. Additionally, they obtained several certifications related to their field. In 2017, they received the MRS Certificate in Market & Social Research from the Market Research Society (MRS). In 2020, they earned the Insights Professional Certificate from the Insights Association and the Professional Researcher Certification from the Marketing Research Association.

Manasi D. has also undergone training in various research software and tools. Although specific months and years are not provided, they completed Excel Statistics Essential Training, Marketing Foundations: Qualitative Research, SPSS Statistics Essential Training, and SurveyMonkey Essential Training through LinkedIn.

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