Daniel Haberman

Daniel Haberman is a CRM Contractor at AYTM who has over three years of experience in digital marketing. Daniel has worked extensively with Salesforce, Solar Turbines, and PetDesk. While at Solar Turbines, they provided SEO and UX best practices for the ST main website. Daniel also worked in Salesforce to better define lead flow and grading. Additionally, they identified areas of opportunity for paid ad campaigns and consulted on the development of the digital marketing team.

At PetDesk, Daniel was responsible for developing a custom Salesforce lead routing process to decrease errors and increase actionable insights. Daniel also launched a predictive lead routing process that utilized a scoring & grading framework that they created. Additionally, they managed the building & maintenance of the website & testing strategy for conversion optimization. Daniel also set UTM best practices & designed tracking & reporting to measure the best performing sources. Furthermore, they built a UTM tracker to measure attributed campaigns & sources across petdesk.com sessions and revamped conversion definitions & events to increase effectiveness of lead & demand gen campaigns. Finally, Daniel was responsible for creating campaign-level and evergreen reporting & ensuring data accuracy. Daniel also built custom HTML email templates in Pardot & landing pages in Wordpress.

Daniel Haberman has a Bachelor of Science in Marketing from San Diego State University, a Bachelor's Degree in Marketing from Audencia, and a Bachelor's Degree in Marketing from the University of Technology Sydney. Daniel is certified by Google in Advanced Google Analytics, Google Analytics for Power Users, and Google Tag Manager Fundamentals. Daniel is also certified by HubSpot Academy in Email Marketing Certified, Inbound Marketing Certified, and Social Media Certification.