Tom Pruim

Tom Pruim is a seasoned professional in partnership management with extensive experience in the sports industry. Currently serving as Partnership Manager at AZ Alkmaar since March 2022, Tom oversees the complete portfolio of partnerships, focusing on campaign activation and new partnership acquisition to drive organizational growth. Previously, Tom held the role of Partnership Marketeer at Almere City FC, where leadership of the partnership management team ensured exceptional service and revenue retention. Additional experience includes positions as Brand & Marketing Manager at ICONIX Energy Drink, Business Development and Project Manager at Players United, Commercial Manager at Sports Exposure, and Project Management Intern at Players United. Tom's academic credentials include a Master in Sports Management from the Johan Cruyff Institute and a Bachelor of Business Administration in Sport Marketing from Amsterdam University of Applied Sciences.