Eli Hawa is a seasoned professional in the field of eCommerce creative and digital content, currently serving as the Regional Head of eCommerce Creative & Digital Content at Azadea Group since January 2021. With a robust background that includes a similar role at eXtra (United Electronics Co.) from March 2014 to January 2021, Eli specializes in digital creative content, customer journey optimization, and the implementation of SEO and SEM strategies. Prior experience as a Creative Director at TBWA\Worldwide involved working with international brands such as Apple, Nissan, and Ford. Eli holds an MBA in Advertising & Graphics as well as a Master's degree in Design and Visual Communications from the Holy Spirit University of Kaslik.