Azadea
Lara Nassif is a Regional CRM and Loyalty Specialist in Marketing at Azadea Group since May 2017, focusing on the MENA region and GCC area, managing campaigns for over 30 brands. Previous roles include Regional Marketing Administrator and Reception Administration, where Lara scheduled various marketing communications and improved office efficiency. Earlier experience as a Sales Associate at Zara and Calzedonia involved customer engagement and inventory management. Additionally, Lara has worked as a Freelance Translator since 2018 and served as an IELTS invigilator and TDS at NetCom Systems Testing Centre from January 2016 to May 2018. Lara holds a Master's degree in Natural Language Processing from Lebanese University and a Bachelor's degree in Language Interpretation and Translation from Islamic University of Lebanon.
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Azadea
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AZADEA Group is a premier lifestyle retail company that owns and operates more than 35+ leading international franchise concepts across the Middle East and Africa. With over 10,000 employees, dedicated offices in every market it operates, and world-class infrastructure, the company oversees more than 600 stores. Since its inception in 1978, the Group has developed a substantial network of retail stores representing leading international brand names in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia, and beauty & cosmetics. AZADEA Group operates across 13 countries, including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan, Kenya, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar, and United Arab Emirates.