Mohammed Sajjad is an accomplished marketing and digital strategy executive with extensive experience across various sectors. Currently serving as VP Marketing and Digital at Azadea Group since August 2018, Mohammed drives marketing, customer, and digital strategies in collaboration with division presidents across a major lifestyle retail company in the Middle East and Africa. As an angel investor in PriceWho, Mohammed also supports innovative business ventures. Previous roles include Director of eCommerce & Omni Channel at eXtra, where significant revenue growth was achieved, and various senior positions in digital marketing and omni-channel strategies at reputable companies such as Dunelm, Halfords, Rexel, and Jaguar Cars. Mohammed holds an MBA from Loughborough University and a distinction in MSc International Marketing Management from the University of Leeds, alongside a bachelor's degree in Business Marketing from Coventry University.
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