Lucia Sastre-Hernández

Lucia Sastre-Hernández is an accomplished marketing professional with extensive experience in digital and acquisition strategies across various industries. Currently serving as Vice President of Digital and Acquisition Strategy at YMCA of South Florida, Sastre-Hernández drives significant revenue growth through innovative marketing campaigns and digital rebranding initiatives. Prior roles include Digital Marketing Director at YouFit Gyms, where membership growth was notably achieved, and Head of Marketing at WellnessCoach, fostering substantial product adoption. Sastre-Hernández has also led impactful campaigns in content and social media at Allivet and Zumba, consistently delivering remarkable results in lead generation and brand engagement. A graduate of Florida International University with a Bachelor of Science in Communication, Journalism, and Related Programs, Sastre-Hernández combines strategic thinking with a proven track record of enhancing organizational visibility and performance.