Azadea
Ziad Rawas is a highly experienced professional specializing in CRM and loyalty strategies, currently serving as a CRM and Loyalty Specialist at Azadea Group since July 2010, where responsibilities include enhancing customer engagement and optimizing marketing campaigns. Previous roles at Azadea Group include Corporate Communications Specialist, overseeing regional campaigns and corporate events, and Regional Graphic Designer, managing creative direction for international brands. Ziad also worked as a Project Consultant for Médecins Sans Frontières, providing design services and multilingual support. Academic qualifications include a Master’s degree in Marketing and Communication from ESCP Business School and ESA Business School, as well as various relevant diplomas from institutions such as the American University of Beirut and Lebanese American University.
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Azadea
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AZADEA Group is a premier lifestyle retail company that owns and operates more than 35+ leading international franchise concepts across the Middle East and Africa. With over 10,000 employees, dedicated offices in every market it operates, and world-class infrastructure, the company oversees more than 600 stores. Since its inception in 1978, the Group has developed a substantial network of retail stores representing leading international brand names in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia, and beauty & cosmetics. AZADEA Group operates across 13 countries, including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan, Kenya, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar, and United Arab Emirates.