Sacha Lien

Sacha Lien is an experienced professional in product management and marketing intelligence, currently serving as the Director of Campaign Measurement & Marketing Intelligence at Azira since February 2025. Prior to this role, Lien held the position of Director of Product Management for Audience & Measurement at Bombora, where a comprehensive long-term strategy for the Bombora Insights platform was developed. Previous roles include Director of New Initiatives at Sojern, where multi-channel solutions for B2B customers were spearheaded, and Director of Product Management at Hearst Autos, focusing on ad product strategies for major automotive clients. Lien also served as Senior Director of Product Management and Director of Product Management at CBS Interactive, contributing to significant revenue growth and user experience improvements. The career began at Federated Media Publishing, Inc. as Director of Product Management, enhancing product lifecycle processes and yield optimization. Sacha Lien holds a Bachelor of Arts in History from Boston College and completed high school at the United World College of South East Asia.