Joe Baines

Joe Baines is the Head of Marketing at Aztec Group, a position held since 2024. Previously, from 2006 to 2013, Joe served in various marketing roles at 3i plc, including UK Growth Capital Marketing Manager and Head of Business Line Marketing, overseeing global marketing strategies. Joe's earlier experience includes a Marketing Manager position at Baker Tilly International, where they managed brand development and communications, as well as roles at EY as Senior Marketing Manager for EMEIA Financial Services. They hold a BA (Hons) in Business Studies from the University of Hertfordshire and a Professional Diploma in Marketing from London Guildhall University.