Lucinda Fryman

Lucinda Fryman currently serves as the Corporate Director of Revenue Management at AZUL Hospitality Group, a position held since February 2025. Prior to this role, Lucinda was the Director of Revenue Management at Midas Hospitality, LLC from 2011 to February 2025, where responsibilities included developing and implementing sales and pricing strategies for a portfolio of 10 hotels, while demonstrating financial acumen to evaluate risks effectively. Lucinda's experience at Hilton Worldwide spans from 1997 to 2011, initially as Assistant Front Office Manager and Front Office Manager, followed by the role of Director of Rooms, where oversight included various operational departments for a large property, and Director of Revenue Management, focusing on pricing strategies across distribution channels. Lucinda holds a Bachelor of Arts degree in Hospitality from Eastern Illinois University.