Tariana Cruz

Marketing General Manager at Azul

Tariana Cruz has held significant roles in marketing and account management across various reputable companies. Currently serving as Marketing General Manager and previously as Senior Marketing Manager at Azul Linhas Aéreas Brasileiras since August 2019, Tariana focuses on publicity, events, partnerships, and sponsorships. Prior experience includes working as Account Director at Africa managing Banco Itaú, and as Account Manager handling accounts for P&G and Banco Itaú. Earlier roles included Account Supervisor for Havaianas at AlmapBBDO and account management positions in agencies such as Africa Propaganda and Sun/MRM Worldwide. Tariana began a career in advertising as Director of Attendance and Planning at Agência de Comunicações ECA Jr. after earning a bachelor’s degree in Advertising from USP - Universidade de São Paulo. Tariana is currently pursuing an Executive MBA in Marketing at ESPM Escola Superior de Propaganda e Marketing.

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