Zlata Kazantseva

Lead ASO at Azur Games

Zlata Kazantseva is a seasoned professional in the field of App Store Optimization (ASO) with extensive experience across multiple companies. Currently serving as Lead ASO at Azur Interactive Games since January 2022, Zlata manages top projects while also mentoring team members. Previously, Zlata excelled as ASO Manager at Creative Mobile, earning the title of "Hire of the Year" after just four months, as well as nominations for "Breakthrough of the Year" and "Invisible Hero." Zlata also contributed significantly as an ASO Specialist/BizDev at Pride Games Studio, where an application achieved a top position within three months. In the realm of digital marketing, Zlata successfully launched a new online product at a medical clinic during the pandemic, enhancing social media conversion and optimizing traffic. Zlata's career began as a copywriter focused on SEO improvements. Zlata holds a degree in Philosophy from Гуманитарная академия and studied at Омский Государственный Университет.

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