Azzurri Group
Pia Fairhurst is a seasoned creative professional with extensive experience in the restaurant industry. As Creative Director at Azzurri Group since July 2012, Pia has contributed to the success of prominent brands such as ASK Italian and Zizzi, overseeing a vast operation that serves over 15 million meals annually across more than 250 locations. Prior to this role, Pia served as Head of Design at Zizzi Restaurants from May 2008 until July 2012, focusing on creating a unique dining experience. Pia holds a Bachelor of Design in Interior Design from the University of South Australia, complemented by an educational background from Blackwood High School.
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Azzurri Group
The Azzurri Group is one of the UK’s largest and most successful hospitality investment platforms. We operate two leading national Italian full service brands, Zizzi and ASK Italian, the UK’s leading quick-service Italian, Coco di Mama and renowned Irish fast casual Mexican restaurant brand Boojum. Azzurri employs nearly 6,000 people, serving over 15 million meals annually in our growing estate of over 230 restaurants and stores. Across all of our brands we focus on what really matters to our customers – a memorable experience, high-quality food, great people, and beautifully designed restaurants and stores. The service is personal, the food delicious and the whole experience leaves you wanting more.