Bruno Lambert

Bruno Lambert is an accomplished executive with extensive leadership experience in the automotive sector. Currently serving as Group CEO, Co-Founder, President & Chief Innovation Officer, and President & COO at B–ON since September 2020, Bruno has a track record of driving innovation and business development. Prior to this role, Bruno was the Global President at BORGWARD International, where a new differentiation strategy was developed centered around electric vehicles. As CEO of ICONIQ Motors, Bruno focused on company strategy and partnerships to advance the Smart Passenger Vehicle initiative. Bruno's background also includes significant positions at Magna Steyr, where responsibilities included P&L management and regional sales leadership, and roles in project management and quality management systems at Bertrandt and Johnson Controls. Bruno holds a Master of Engineering from Centrale Nantes and a DESS CAAE in Business Administration from the University of Paris I: Panthéon-Sorbonne.