Luke Pereira

Luke Pereira currently serves as an Account Executive in the Beauty sector at b. the communications agency, a position held since September 2023. Previously, Luke founded and directed Percha Creatives, a Beauty PR agency, which received a first-class grade as part of a final major university project, and collaborated closely with early-stage brands founded by ethnically diverse individuals. Luke has also held roles at b. the communications agency as both a PR Assistant and Public Relations Intern, focusing on influencer and media targeting, event support, and press release writing. Earlier experience includes sales roles at Paperchase and a fashion internship at French Connection, contributing to product organization and photoshoots, along with an internship at Fashion-Enter Ltd. Luke graduated from Ravensbourne University London with a BA (Hons) in Fashion Promotion, specializing in PR, advertising, marketing, styling, and creative direction.