Brett Sinclair

Brett Sinclair is the Founder and Director of the B2B eCommerce Association, established in 2020 to advance the global B2B digital commerce industry, particularly in manufacturing and wholesale distribution. Currently serving as the Founder and Global Director of both B2B eCommerce World and the B2B eCommerce Industry Awards, Brett Sinclair leads initiatives focused on networking, education, and recognition in the B2B sector. Previous roles include Executive Director of eCommerce at TMX, where strategic advisory services were provided, and Enterprise Account Executive for Adobe Commerce, driving business growth. With extensive experience at Intershop Communications AG and as the Founder of B2X Digital, Brett Sinclair possesses a deep understanding of B2B ecommerce and sales leadership, complemented by a Master’s degree in eCommerce and Information Systems from Deakin University.