Justin King

Justin King currently serves as the Global Managing Director of the B2B eCommerce Association, a role commenced in February 2024, focusing on advancing B2B digital commerce through education within the manufacturing and wholesale distribution sectors. Additionally, Justin hosts The B2B eCommerce Show, connecting industry leaders and innovators. Since January 2025, Justin has held the position of Global Director at B2B eCommerce World, while also being recognized as the author of the best-selling book "Digital Branch Secrets." Earlier experience includes being a founding member of the Digital Shelf Institute from June 2019 to November 2023. Justin holds a B.S. in Business / Computer Science from Grove City College, earned between January 1993 and January 1997.