B2B Marketing
Shivani Maru (née Roda) currently serves as the Product and Community Manager at B2B Marketing, a role commenced in January 2021, where the focus is on fostering a global community of marketers and promoting evidence-led strategies. Prior experience includes positions as Marketing Lead for Customer Success & Lead Generation at Reed Exhibitions from December 2017 to December 2020, and Senior Marketing Specialist at The Bradford Exchange from May 2011 to November 2017. Early career experience includes a role as Marketing Executive at incite new business from August 2011 to April 2012. Shivani Maru holds a Bachelor's degree in Business with Law from Kingston University and has furthered education in Product Management Principles and Digital Marketing Strategy through professional courses at CIM and the Digital Marketing Institute, respectively.
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B2B Marketing
B2B Marketing is a professional community where all B2B marketers can easily communicate with like-minded industry peers. They can interact, share, learn and collaborate with other knowledgeable marketers, wherever they are. Offering training and events, the latest industry news and best practice advice online, B2B Marketing provides worthwhile relevant content that’s easily accessible for everyone.