Marketing and Advertising

The Marketing and Advertising team at B2B Media Group is responsible for strategizing, executing, and managing comprehensive marketing campaigns aimed at increasing brand awareness, nurturing client relationships, and converting leads into valuable pipeline opportunities. They leverage the company's extensive database to ensure maximum reach and conversion through targeted Account-Based Marketing (ABM), Firmographic retargeting, and lookalike campaigns. This team focuses on optimizing marketing budgets by delivering cutting-edge display, lead generation, and engagement insights, enabling clients to act on real and relevant buying signals to prioritize accounts effectively.