Olivia Appels

Olivia Appels is a hands-on brand strategist with over five years of experience in the iGaming industry, currently serving as the Head of Brand at B2Spin Limited. Olivia has successfully launched and led brands across various regulatory markets, notably growing market share and revenue in competitive environments. Beginning their career in Customer Support, Olivia advanced to roles including Country Manager, where they optimized operations and enhanced VIP player retention. They hold a First Class degree from the University of Exeter and have experience in advisory services that focused on strategic talent management at KPMG Malta.