B3
Carolina Moreira is an experienced Senior UX Writer at GFT Technologies since February 2023, responsible for creating content across various user journey touchpoints, acting as the brand voice, and conducting expert reviews to enhance user experiences. Prior to this role, Carolina served as a UX Writer at B3, contributing to short-term projects that focused on website experience improvement and stakeholder collaboration. Additional experience includes positions at Framework Digital and Unimed-BH, where Carolina worked on chatbot content, information architecture, and cross-functional team collaboration. Early career roles included web writing and internal communication, supported by a Bachelor's degree in Advertising from Centro Universitário UNA.
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B3
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B3 is one of the leading financial market infrastructure companies in the world, operating in both an exchange and over-the-counter environment. A publicly traded company – whose shares (B3SA3) are traded on the Novo Mercado –, the Company is part of the Ibovespa, IBrX-50, IBrX and Itag indices, among others. It also has a tradition of innovation in products and technology and is one of the largest in terms of market value, with an outstanding global position in the handbag sector. Activities include designing and managing trading, clearing, settlement, deposit and registration systems for all major asset classes, from corporate equities and bonds to currency derivatives, structured finance, interest rates and commodities. B3 also operates as a guarantor central counterparty for most transactions carried out in its markets and offers central depository and registry services. Through its Financing Infrastructure, vehicles and properties, the Company offers products and services that support the credit analysis and approval process throughout the national territory, making the financing process more agile and secure. In the case of vehicle financing, it is the leader in the provision of electronic delivery services for the information required for the registration of contracts and notes of encumbrances with the transit agencies.