Aparna Kapur Shankar has a comprehensive work experience spanning over several roles and industries. Starting their career as a Summer Trainee at Triton in 1995, they later worked as an Officer at Times of India in 1996. Aparna then joined McCann Worldgroup as a Project Executive in 1997 and transitioned to J Walter Thompson as a Sr Account Executive from 1998 to 2001. Aparna continued their professional growth at Wunderman India Pvt Ltd, where they served as a Client Services Director from 2001 to 2005.
In 2016, Aparna took on the role of Director - Marketing at Kowloon Cantons Cricket Company Ltd. for a duration of three years. Following this, they worked at Arora Digital as the Head of Operations from 2020 to 2022.
Aparna has also demonstrated their entrepreneurial skills by being self-employed as a Strategic Marketing Consultant and Content Writer since 2009.
Aparna's expertise in marketing and strategy led to their appointment as a Marketing Consultant at Inherited Skincare in 2022. Currently, they hold the position of Chief Marketing Officer & Seed Investor at B77 TechStyles since July 2021.
Aparna Kapur Shankar began their education at Modern School from 1978 to 1991. Aparna then attended Lady Shri Ram College for Women from 1991 to 1994, where they obtained a BA (Hons) degree in English Literature. In 1995, they pursued further education at the Times School of Marketing and completed a PGDMM in Marketing in 1996. Aparna later enrolled at ICS Learn from 2008 to 2009, where they earned a Diploma in Child Psychology.
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