BAADER
Juan Carlos Cruz Medina has a strong background in sales and business development within the food industry. With a degree in Food Engineering, Juan Carlos has held various sales and managerial positions, including Sales Manager Latin America at BAADER and Director of New Business at Brenntag. Juan Carlos is known for their ability to lead commercial and marketing departments effectively.
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BAADER
BAADER is the global partner on food processing solutions with 100 years’ experience. We design and engineer innovative and holistic solutions that ensure intelligent, safe, efficient and sustainable food processing in all phases, from the handling of live and raw protein materials to the finished food products. Through our data capabilities, we use data to interpret and forecast along the entire food value chain. In close collaboration and partnership with our customers and partners we are taking further major steps toward greater efficiency, traceability, transparency, profitability, and sustainability. By sharing knowledge and data, together we can succeed in optimizing the food value chain in the long term.